Vitamin sales on the rise
January 27, 2011
AUSTRALIAN vitamin sales grew
last year by 3% points, with women
shown to be the primary buyers,
according to the latest Roy Morgan
findings.
The report, covering the 12
months leading to September
2010, found that 6.6 million Aussies
purchased vitamins during the
period, an overall increase of 776,000
buyers over the past three years.
In general, women took the lions
share of vitamin sales, clocking a
whopping 44% increase 2010,
compared to a 29% increase for the
same period in male vitamin sales.
“Women are the most valuable
consumers in the vitamin market,”
Roy Morgan analyists said.
The greatest market segment,
accorging to Roy Morgan, is
amongst women aged between 35
and 49 years, who in the last six
months have reportedly made up
1,251,0000 sales (or 31% of the
total sales for the female sector.
The next largest group was found
to be in women aged 50 to 64
years, who made up 24% of female
sales (957,000), followed by
females aged between 25-34
(728,000), women aged 65 and
over at 14% (552,000), women
aged 18-24 at 9% (364,000), and
lastly, females aged 14-17 at 4%
(143,000).
The fastest growing sector
however, according to the report’s
findings is women aged 65 and
over, with vitamin sales for this
market, growing by 205,000 in the
past three years.
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