Pharmacy Daily | Dispensary Corner 18 Jul 11

A NEW milk marketing campaign in California is urging men to buy their loved ones dairy products to help avoid the symptoms of premenstrual syndrome. The California Milk Processor Board suggests that men are the true victims of the monthly scourge, with billboards and radio ads advising the sufferers on how to deal with their “hormonally challenged” wives and girlfriends. A range of support tools are also being offered, including a website at www.everythingIDoIsWrong.org which includes a spoof alert map of the “current global PMS level” and a “video apology enhancer”. Users of the site can also upload a photo to a special “puppy dogeye- zer” inviting them to “give yourself a face that’s hard to stay mad at”. And another key feature is a ‘sensitivity vocabulator’ which suggests using the word “passionate” instead of “irrational”. LIGHTNING doesn’t often strike twice in the same place - but unfortunately it did for an unlucky US family on the weekend. 54-year-old Stephen Rooney died on Sat after being struck by a lightning bolt during a family picnic - 48 years after his father died due to lightning while on a fishing trip. THE secret to abolishing malaria may lie in the smell of stinky feet, according to the Gates Foundation which last week announced funding for a special “pungent project” in Tanzania. Scientists believe that malaria mosquitoes may be strongly attracted to foot odour, and the proposal is for the development of traps to capitalise on this. The idea came from Dutch researcher Bart Knols, who discovered the insects’ foot affinity by standing naked in a dark room filled with mosquitoes and examining where he was bitten.

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