Rx for pharmacy
October 20, 2015
Pharmacy training and
development company, The
Prescription for Pharmacy, will
officially launch next month, with
founder Mouhamad Zougbi saying
despite the ongoing PBS price
pressures, “government reforms
and rising business expenses are
not the core of the problem.
“Instead, the issue is the current
retailer focus of the pharmacy
industry,” he said, claiming the
sector is “cannibalising itself”.
The Prescription for Pharmacy
will focus on the human element
as the “missing piece in the
pharmacy industry today,” with
training and development programs
to implement the PATTERNS
methodology - a “pharmacyspecific
communication and selling
skills program”.
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