Alliance kicks AFL goal
April 22, 2016
PHARMACY
Alliance has
become an official
Commercial
Partner of the
Essendon Football
Club for the 2016
AFL season.
The club has
a link with the
profession,
with Essendon
head coach
John ‘Woosha’
Worsfold actually being a qualified
pharmacist.
With more than one million
supporters nationally and close
to 60,000 members, Pharmacy
Alliance said it’s an exciting
opportunity to align with one of
Australian sport’s most recognised
brands.
The partnership will be used as
an avenue to promote the new
Alliance Pharmacy co-brand, with
the logo to feature prominently
on match days throughout the
coaches’ box.
“This is a fantastic opportunity for
us to give our co-branded Alliance
Pharmacy members greater
exposure,” said Pharmacy Alliance
ceo Darren Dye.
He said the partnership involved
a “significant investment,” and was
a pivotal step in promoting Alliance
Pharmacy co-branded members.
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