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INOVA pharmaceuticals is aiming to drive patients into Aussie pharmacies to treat their painful mouth and throat conditions via its promotion of Difflam at the 2011 Australian Rally Championship (ARC). This year’s highly competitive ARC sees pharmacy-only Difflam products at front and centre of the action, due to the ‘Team Difflam’ racing duo Nigel Shellshear and Paul Fletcher, whose Difflam branded car is positioning its way into national sporting headlines as it speeds into the top 10 ARC crews. |
