Priceline pharmacy pain promo
September 5, 2011

PRICELINE has this month
launched a campaign urging patients
suffering chronic pain to share their
condition with their pharmacist or
general practitioner.
The company has compiled
government figures which show
every Australian takes more than
149 pain relief pills each year on
average - or around 12,143 over
their lifetime.
“Chronic or persistent pain is a
common condition affecting about
one in five Australians, yet many
don’t realise it is a chronic disease
and are suffering in silence, or
taking inappropriate medicines,
sometimes at the wrong doses,”
said Priceline Pharmacy Service
Manager Brownyn Flanagan.
Priceline is offering free pain
consultations over the next six
weeks as part of the campaign.
Of the average of 149 pills taken
each year, 70 are prescribed and 79
are self-administered, based on
sales figures for paracetamol.
Access Economics has estimated
that chronic pain costs the nation
$34 billion a year
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