Sanofi debuted a new Diabetes Care program at the Pharmacy Connect conference on Fri, saying it will help pharmacists "ignite the commercial opportunity" around the condition which sees about 280 diagnoses each day.
Sanofi Consumer Healthcare head of sales, Simon Morriss, told PD the program was an "integrated approach that supports people with diabetes".
"It is exclusive to pharmacy and has been developed to support people both living with diabetes or with pre-diabetes and their families," he said.
The program, which has been two years in the making, includes in-store collateral highlighting the pharmacy's diabetes expertise, and is a blueprint for other areas such as cardiovascular and sleep apnoea
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