PRICELINE Pharmacy has launched a new advertising campaign, highlighting its position as the number one health and beauty retailer in Australia.
The opening statement in the promotion positions Priceline as "100% Woman" reflecting the fact that 97% of the group's customers are female.
"This is a position that sets us apart from every other pharmacy retailer," said outgoing API ceo Stephen Roche.
The campaign features Priceline 'Sisters' Ita Buttrose and Sam Harris along with everyday women, with Roche saying the group's "in-depth knowledge of its customers, strength in beauty and health, strong online presence, female ambassadors, unrivalled range in-store and 6.4 million Sister Club members are all powerful demonstrations of our commitment to women.
"No other retailer in the country knows women like we do," he said.
The campaign will appear on TV, online and in print nationally, with several versions of the ad rolling out with different focuses "to showcase our multi-dimensional offering," Roche added.
Men's products will also feature, while the campaign will highlight Priceline's in-store health stations along with the group's support for women in sport such as the Adelaide Thunderbirds netball team, the Western Bulldogs AFL women's team and the Sydney Sixers women's big bash cricketers.
The above article was sent to subscribers in Pharmacy Daily's issue from 03 Nov 16
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