Merchandising by numbers
November 15, 2010
When it comes to effective
merchandising strategies for your
business the old adage is true - if
you can’t measure it, you can’t
manage it.
It is easy to look around your
store and estimate what your key
categories are.
However looks can be
deceiving, and sales trends
change over time; ‘traditional’
key categories may become less
so, especially when a simple
return on space sales comparison
is undertaken.
This comparison is not difficult
to do - your categories are
generally divided by bays and
shelves, so it is not hard to do a
rough approximation of the
space a category takes up and
then look at actual sales data
against the space.
You can then determine what
your key categories are and what
categories are taking up more
retail real estate than they really
deserve.
The importance of positioning
of categories within your store is
basic retailing methodology, but
often this is not reviewed after
the initial fit out.
Things change.
A well-planned retail layout allows
you to maximise the sales for
each metre of the selling space
and makes use of the walls and
fixtures to create selling hot spots.
Remember, Christmas is a key
selling period and it is not too
late make an
impact with
smart
merchandising
– and this
doesn’t mean
filling up
with gifts that
won’t sell!
This
week’s contributor is Instigo’s David
Zivkovic.
The above article was sent to subscribers in Pharmacy Daily's issue from 15 Nov 10To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 15 Nov 10
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