Ciggies for kids?
November 15, 2010
AMERICAN health groups have
raised concern over the latest
marketing efforts by R.J. Reynolds
(makers of Camel cigarettes), which
they claim are aimed at drawing in
children and teens.
According to reports, the new
Camel marketing promotion will
involve limited edition cigarette
packs designed with ‘trendy’ city
names including Seattle, Austin,
San Francisco, Las Vegas, Route 66
and New Orleans, distributed over
the Christmas/New Year’s season.
“It is deeply disturbing that RJR
is using the good name and hardearned
reputation of these great
American cities to market deadly
and addictive cigarettes, especially
in a way that blatantly appeals to
children,” said Matthew Myers,
president, Campaign for Tobacco-
Free Kids.
The promotion also includes
direct mail and online ‘Break Free
Adventure’ marketing, which sees
Camel cigarettes visit 10 US cities
over 10 weeks, and calls on the
public to enter guessing
competitions to win prizes.
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