PRICELINE Pharmacy hosted The Beauty Prescription last Friday showcasing health and beauty expertise to more than 170 media representing a record potential audience of 39 million people.
The largest event of its type in the health and beauty industries, this was the third time Priceline Pharmacy has managed the event.
"No other retailer in the country has hosted an event on this scale, further cementing our position as Australia's leading health and beauty store," said Priceline gm of marketing Mark O'Keefe.
"Our unrivalled range contains some of the newest, innovative, often exclusive and most sought after products, with media and customers alike recognising that we are the number one destination for all their health & beauty needs," he added.
O'Keefe also spoke about Priceline Pharmacy's store network and its upcoming milestones for 2017 highlighting the opening of its 450th store and 300th pharmacy.
Three Priceline pharmacists presented on stage to preview the upcoming Mission Health campaign in May focussing on blood pressure awareness and then took part in the trade show offering manual health checks and checks on the exclusive Digital Health Station (pictured above).
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