ONE day after the Department of Human Services announced it was formally inviting pharmacies to apply to become vaccination providers under the new Australian Immunisation Register (AIR) (PD yesterday), the Immunisation Coalition has launched its #HitMeWithYourBestShot campaign in what could be interpreted as an effort to protect the GP immunisation business.
Campaign spokespeople include Dr Robert Booy of the Influenza Specialists Group who last month erroneously claimed pharmacies were offering 2016 vaccines.
More altruistic rationale supports the campaign at flusmart.org.au.
The above article was sent to subscribers in Pharmacy Daily's issue from 07 Apr 17
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 07 Apr 17