BRITISH pharmacy giant Boots has issued a public apology after suggesting that lowering the price of emergency contraception would "incentivise inappropriate use".
The company had maintained pricing for the morning-after pill, despite rivals Tesco and Superdrug recently halving its pricing.
The Boots response attracted criticism, with health campaigners and Labour MPs describing it as a "sexist surcharge" and an "unacceptable" moral position.
While emergency contraception is available free under the National Health Service, often women find it difficult to get an appointment and so buy the drug on the high street.
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