PRICELINE Pharmacy has inked a distribution deal with listed skincare, medicines and health products maker, Bod Australia in an agreement that sees the pharmacy group stock the pregnancy supplement, MamaCare.
Priceline will stock both the 800 gram can and sachet versions of the product in more than 200 locations Australia wide.
Bod will begin deploying products to respective pharmacies in the coming weeks, with sales to commence in Oct, according to Bod Australia ceo Jo Patterson.
"MamaCare has received strong support from specialty retailers and pharmacies to date and we look forward to driving further sales growth through additional product uptake with Priceline Pharmacy."
Patterson added that Bod looks forward to further increasing its revenue and profile with groups similar to Priceline Pharmacy.
Due to MamaCare's nutrient profile and GMP manufacturing process, it is classed as a food for special medical purposes, available only through pharmacies.
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