AMERICAN life insurance company John Hancock has begun offering its life insurance policy holders incentives to be healthier including a reduction in premiums if they wear a fitness tracker.
Rewards will also be on offer for clients who regularly exercise, eat healthily and ensure they get along to the doctor for regular medical check ups.
The company's innovative approach to health insurance is driven by a range of data it collects which suggests that its current Vitality policy holders live 13--21 years longer than the rest of the population, and also have 30% lower hospitalisation costs.
Although there is certainly some merit in incentivising a healthy lifestyle, we sincerely hope the methods stop short of analysing any stool samples.
WE ARE fairly confident that most people's idea of fun doesn't typically extend to confronting your own mortality, however, a theme park in the US is challenging that idea by asking visitors to stay locked up in a coffin for 30 hours.
The winner of the Missouri Six Flags' Fright Fest competition will score US$300 and two 2019 Gold Season Passes - oh and you get to keep the coffin too.
With contestants needing to stay in the coffin at all times, maybe lay off the water & snacks - things could get ugly in there!
The above article was sent to subscribers in Pharmacy Daily's issue from 25 Sep 18
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