CHEMIST Warehouse is set to kick some major promotional goals this weekend, with two of the biggest "brand activations" it has ever undertaken.
It's grand final weekend for both the AFL and NRL competitions, and Chemist Warehouse will have a huge presence - in the form of almost 200,000 seat cushions (pictured).
100,000 cushions filled with premium products will be placed on each seat of the Melbourne Cricket Ground ahead of the 2018 Toyota AFL Grand Final this Sat 29 Sep, while another 83,500 will be put on the seats at Sydney's ANZ Stadium for the NRL Telstra Grand Final which takes place on Sun.
In addition, during a break at each match one lucky Chemist Warehouse customer will be given the opportunity to kick for a chance to win one million dollars.
The above article was sent to subscribers in Pharmacy Daily's issue from 25 Sep 18
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 25 Sep 18
