SOCIAL media can be a really positive tool for sharing information, and cute cat videos.
However, the rise of "influencers" peddling all sorts of things has the potential to cause problems.
Responding to a growing trend of patients coming into their stores requesting specific medicines, because influencers recommended them, a group of Spanish pharmacists have launched a campaign saying "no influencer is an expert in medication - YOUR PHARMACIST IS".
Pharmacist, Guillermo Martin Melgar, told France 24, he starting calling out influencers and bloggers who have been recommending specific products in Sep 2019.
"I started seeing fashion influencers reference medication in their Instagram stories," he said.
"They we're recommending medication without any knowledge of what it actually contains.
"People are coming into pharmacies and asking for medication that they saw influencers take."
Oh for the days of Dr Google!
The above article was sent to subscribers in Pharmacy Daily's issue from 31 Jan 20
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