IT'S a tough job, but somebody has to do it.
Officials in France have asked consumers to increase their intake of cheese in order to demonstrate their patriotism.
A statement from dairy industry organisation France Terre de Lait says consumption of cheese has plummeted by 60% due to coronavirus, due to the closure of restaurants and supermarkets along with a germophobic reluctance to buy over-the-counter fromage.
The nationalistic call for more cheesy chow-downs is part of a promotional campaign called "Fromagissons" which means "Let's act for cheese".
The move follows a similar food-related plea from France's neighbours in Belgium, where the public are being urged to eat more of the nation's fried potato "frites" (PD 28 Apr).
Canada's remote Yukon Territory has come up with several uniquely easy-to-interpret social distancing guides, including new ads which urge people to stay "at least four ravens apart".
If that's too tricky, other posters suggest a safe distance is the length of one caribou (or reindeer) - with fine print saying if you encounter a real caribou it's better to be 90m away.
The above article was sent to subscribers in Pharmacy Daily's issue from 06 May 20
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