HAND hygiene has been front and centre of the battle to minimise the spread of COVID-19, however, it appears other aspects of personal grooming have taken a backseat in recent months.
PZ Cussons, the manufacturer of Imperial Leather soap and Carex hand-sanitiser has reported a sharp decline in sales of shower gels during the pandemic.
The company's CEO, Jonathan Myers, noted that "some of the personal categories that would be very much used when you're going to work are being less used", including cosmetics, deodorant and shaving products.
The decline in personal hygiene sales has not be restricted to Britain, with Australian retailers also reporting an 8.7% dip in sales of men's deodorant since Apr.
With office workers less concerned with their scent while working from home during the crisis, PZ Cussons has reported that sales of fake tan has rebounded, with many clearly wanting to maintain an oompa loompa glow for Zoom meetings and conference calls.
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