PRICELINE Pharmacy has become the latest group to team up with buy-now pay-later platform, Afterpay.
Through the new arrangement, shoppers will be able to purchase health and beauty products, "from make-up and fragrances to toiletries and prescription items" at 380 of Priceline's 470 stores across the country, paying in four fortnightly instalments.
Priceline Acting Head of Marketing, Gabrielle Tully, said the partnership would make products more accessible for consumers in the run up to Christmas.
"As the number one retailer for beauty and health products, and personal service, we are now excited to offer Afterpay as one of many payment options," she said.
"We've become even more accessible for Australians on a budget, whether treating themselves to the products they love or looking for that perfect Christmas gift."
Afterpay Executive Vice President ANZ Sales and Global In-store, Rachel Kelly, said the deal would enable shoppers to make purchases while managing their budgets.
"Consumers are more conscious about their budgets this year, so we're excited to give beauty lovers the financial freedom to go after their favourite healthcare and beauty products with the availability of Afterpay," she said.
Afterpay has previously launched across the TerryWhite Chemmart, Blooms the Chemist, Wizard Pharmacy, Direct Chemist Outlet and Chemist Warehouse networks.
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