MOVES to limit access to vaporised nicotine and electronic cigarettes are being challenged by the World Vapers' Alliance.
The international group, which represents e-cigarette users in 23 jurisdictions launched its 'Back Vaping, Beat Smoking' campaign this morning, in response to the European Union's Tobacco Products Directive, which would restrict access to vaping products.
"This would spell disaster for vapers, for smokers and for public health," a spokesperson for the alliance said.
"Millions of vapers may be forced back to smoking due to tax hikes, flavour bans, and other restrictions on vaping accessibility.
"If they ignore that vaping is 95% less harmful than smoking and has already helped millions to quit smoking, then they will miss a golden opportunity to save lives.
"Nearly 200 million lives can be saved if the right vaping policies are introduced, and 2021 is an absolutely critical year if this is to be achieved."
The above article was sent to subscribers in Pharmacy Daily's issue from 30 Jun 21
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