50 years of Bisolvon
April 18, 2013
BOEHRINGER Ingelheim has
launched a campaign to mark the
50th anniversary of Bisolvon this
year, aiming to thank pharmacy for
its ongoing support.
Bisolvon is Australia’s largest
selling mucolytic, started from
humble beginnings in 1953 and was
first registered for sale in Germany
in 1963.
It was introduced to Australia as a
prescription-only medicine in 1970,
and is now available as an over the
counter product.
There are also now a range of
different formats and flavours, and
in 1999 Boehringer added cough
suppressant Bislovon Dry to the
range.
“Since 1970 we’ve focused on
innovation and our commitment
to pharmacy - this has been key to
securing our future,” said Bisolvon
senior brand manager, Sally
Binfield.
Customer preference for Bisolvon
has grown in recent years, and the
pharmacy-only brand delivered
more incremental sales than any
other brand in the cough category
last year.
“We’ve invested heavily in
pharmacy and pharmacy education
and will continue to do so,”
Binfield said, adding “In addition
we’ve committed to investment in
consumer promotion and television
advertising to drive customers in
store”.
The campaign includes instore
activity which recaps key
milestones over the last halfcentury,
complemented by a micro
site at bisolvon.com.au/50years.
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