$5m Blackmores campaign
November 8, 2013
Blackmores has launched
a new $5 million promotional
campaign which will target the
20% of Australian adults who
report moderate to severe levels of
stress in their lives.
The ‘No Need to Stress’ campaign
will run from now until March
2014, with extensive television,
digital and out of home collateral.
Blackmores’ Director of
Marketing, Valerie Moreno said:
“So many Australians suffer from
stress as a result of today’s fast
paced culture.
“Everyone’s busy. There’s always
so much to do. Stress can have a
wide range of effects on your body
and can also affect your mind,
digestive system, sleep and energy
levels,” she said.
A key component is an online
survey which encourages people
to take a short stress quiz and
compares individual results to the
rest of the population using “locally
conducted quantitative research as
a benchmark”.
Those who complete the quiz at
www.blackmores.com.au/stress
are then directed to relevant health
and wellness information on the
Blackmores website to help them in
their “quest to restore balance.”
They will also have the option
of contacting a Blackmores
Naturopath via the company’s free
Advisory Service 1800 803 760 for
personalised advice.
Key products highlighted will
include Blackmores Executive
B Stress Formula, Blackmores
Sleep Sound Formula, Blackmores
Digestive Bio Balance, and
Blackmores Sustained Release Multi
+ Antioxidants.
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