ACCC allergy attack launch
October 12, 2010
THE Australian Competition and
Consumer Commission has initiated
legal action against five companies
and four individuals over alleged
false and misleading claims
regarding allergy treatments.
Proceeding on the fast track list
for Melbourne’s Federal Court, the
ACCC action claims the “false and
misleading” representations are in
breach of the Trade Practices Act.
The allegations stem from the
claims made by both the
companies and individuals that
“they could test for and identify a
substance to which a person is
allergic and successfully treat, cure
or eliminate a person’s allergy”.
Defending the charges are the
companies: Renew You Centre For
Wellbeing & Longevity Pty Ltd;
Newlife Publishing And Marketing
Pty Ltd; Willesee Healthcare Pty
Ltd; Theoliza Pty Ltd and Theta
Line Pty Ltd.
Individuals also set to face the
charges include: Bojan Schianetz,
Dzung Kieu Price, Maria Teresa
Colosimo and Sophie Lee-Anne
Georgonicas.
In addition, Renew You, Newlife,
Price and Schianetz also face
allegations that they misled parents
into believing they could learn how
to test for their child’s allergy, and
then treat, cure or eliminate that
allergy.
As part of its suit, the ACCC is
requesting various orders including
declarations, injunctions, corrective
advertisements and costs, whilst it is
also seeking civil pecuniary
penalties against Renew You,
Newlife, Price and Schianetz for
representations it claims they made
after 14 Apr, “taking advantage of
recent amendments to the law”.
To cap off its case, the ACCC is
also asking the Federal Court to put
in place measures which would
prevent both Schianetz and Price
form managing corporations for a
period of three years.
Due to its fast tracking, the hearing
of the allergy action is scheduled to
kick off on 23 Nov.
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