THE Australian Competition and Consumer Commission (ACCC) has re-authorised the agreement between infant formula manufacturers and importers which prohibits them from promoting baby formula directly to the public.
The Marketing in Australia of Infant Formula: Manufacturers and Importers Agreement has been authorised until 31 Jul 2024 after the ACCC accepted it would "continue to ensure important restrictions on the promotion of breastmilk substitutes".
However the ACCC said it was concerned that marketing of toddler milk products was significantly undermining the pact's effectiveness, and urged the Department of Health to consider the promotion of such items in a broader review due to be undertaken this year.
The above article was sent to subscribers in Pharmacy Daily's issue from 27 Jul 21
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