AFT Pharmaceutical's pain relief brand Maxigesic has been signed up with the One New Zealand Warriors for the 2024 and 2025 seasons.
The Maxigesic brand name will feature on the front of the players' shorts for all five of the club's teams this season in the NRL: New South Wales Cup, Jersey Flegg Cup (under-21), SG Ball Cup (under-19) and Harold Matthews Cup (under-17).
As the club's official pain relief partner, Maxigesic will also be the presenting partner for a 'Big Hit of the Week' video feature as well as the weekly injury report.
"We've come off a watershed season in 2023, but 2024 is even bigger for us as we field an unprecedented five teams across various competitions," said One New Zealand Warriors General Manager Commercial and Consumer Business, Glenn Critchley.
"So partnering with an innovative brand leader like Maxigesic is critical, and we're thrilled to have them on board."
AFT CEO Hartley Atkinson said, "having initially developed and launched Maxigesic in New Zealand, and taken on the Australian market and established Maxigesic as the number one selling paracetamol/ibuprofen combination on the other side of the Tasman, we feel a real affinity with the One New Zealand Warriors and their journey and are fully supportive of them wanting to win their first NRL title". JG
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