INDEPENDENT pharmacy group Pharmacy Alliance has announced the next stage of their consumer strategy at Members Meetings held across the nation this month.
The new customer strategy centres on a pharmacist-led and smarter-retailing proposition with the primary aspiration to help customers have "the best quality of life, at every stage of life".
Pharmacy Alliance ceo Darren Dye said, "We have been rolling out Alliance Pharmacy co-brand signage through our membership for the last 18 months and now have more than 75 pharmacies with external signage and reaching 500,000 consumers with our Alliance Pharmacy catalogue program every month.
"The symbol of our pharmacist-led component of the strategy is our 'Medi-Man' and provides a guarantee for customers of quality-time with the pharmacist.
"We will draw attention to zones in the pharmacy where customers will receive undivided attention with their pharmacist and other professionally trained staff who will provide health solutions rather than just products or services."
Given the increasingly competitive market, the "Our member pharmacists" approach focuses on the pride in their profession, and "we want to make sure that this drives how we differentiate our members to customers", Dye explained.
The Alliance also brings a national identity together with an integrated marketing strategy without the pressure of franchise fees, he said.
The above article was sent to subscribers in Pharmacy Daily's issue from 31 Oct 16
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