PHARMACY Alliance has announced the launch of Alliance Rewards, a new "total pharmacy sales solution" which allows members to earn rebates for sales of core lines in both OTC and dispensary.
The scheme builds on the group's existing PAGM dispensary generics program which rewards members for loyalty and substitution to their first line generics supplier.
"Independent pharmacy needs to be sales focused to replace lost profit from PBS reforms and grow top line sales," said Pharmacy Alliance ceo Darren Dye.
He said with rebates available across core OTC lines and OTC private label products, Pharmacy Alliance was helping independent pharmacies compete effectively with discounters and banner groups.
Pharmacy Alliance membership now comprises 650 pharmacies across Australia.
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