ONLINE retailer, Amazon, is seeking to trademark 'Amazon Pharmacy' in Australia.
The application filed with IP Australia on 09 Jan, seeks to cover a range of goods and services, including "pharmacy services... health care services, and preparation of prescriptions in pharmacies".
The filing also requests approval for the trademark to cover a "pharmacy packaging services that aligns, sorts and packages a patient's medication by date and time into individual packets", which would facilitate a model in line with Amazon's US PillPack pharmacy business.
A Pharmacy Guild of Australia spokesperson suggested regulatory issues around ownership and medication pricing, combined with the convenience of accessing medicines immediately would limit Amazon's ability to compete with traditional pharmacies.
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