AMCAL has unveiled a new brand campaign under the new tagline 'Amcal. For You. For Life'.
Signalling the start of a new era for the Sigma Healthcare brand, the refreshed identity emphasises Amcal's ability to service all generations of customers, from babies to the elderly.
"The new campaign highlights Amcal's strong heritage in Australia, supporting communities with trusted pharmacists' advice through more than 85 years," said Sigma Healthcare Chief Executive Vikesh Ramsunder.
"We are proud to highlight Amcal's consumer strengths and how it will continue to help every generation in communities across Australia," he added.
"Amcal will always service all its valued customers, but it will have a particular focus on assisting with women's health."
The brand also launched a women's health magazine, which will feature product offers as well as practical women's health advice from Amcal pharmacists and other healthcare professionals.
At the same time, Amcal announced RizeUp Australia as its new charity partner, which supports families impacted by domestic and family violence.
"RizeUp Australia thanks Amcal for its support and we are delighted by this new sponsorship," said RizeUp founder and CEO, Nicolle Edwards, adding the partnership will be "instrumental in driving our impact further".
MEANWHILE, the pharmacy brand is preparing to roll out around 200 new private and exclusive label products over the coming months.
The offerings will include skincare and natural medicines under the Guardian brand.
Customers can also expect to see new, affordable beauty products under Amcal's Skin Theory and Beauty Theory ranges. JM
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