Amcal is heading online
July 10, 2013

SIGMA Pharmaceuticals
yesterday launched a new look
Amcal website, with the company
saying it’s the “first stage in an
exciting period of development for
Amcal’s online presence”.
According to Sigma chief
operating officer, Gary Dunne, the
company is committed to delivering
consumers a “multi-channel
shopping experience that vertically
integrates with bricks and mortar”.
He said the new site, which
offers full e-commerce facilities
including an online shopping basket
and credit card payments, has
been developed with both the
pharmacist and the consumer in
mind, providing Amcal pharmacies
with “another platform to showcase
their expertise and services”.
The relaunched website, now
online at www.amcal.com.au also
offers detailed product information,
reviews, health content and
delivery options, with a quick and
simple check out mechanism and
a “consistent shopping experience
that complements our pharmacies.
“This is an exciting and important
milestone for Sigma as it is another
step in our growth strategy and
further builds the profile of our
brands and our oharmacists,”
Dunne said, adding that a a newlook
website for Sigma’s Guardian
brand would also launch shortly.
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