Pharmacy Daily | Amcal starts Hearing the Nation tour

AMCAL is continuing to expand its health offering with free hearing checks in select pharmacies across Mar, in partnership with Hearing Australia.

Dubbed the 'Hearing the Nation Tour,' the month-long event will see specially equipped buses visiting locations in a bid to provide over 10,000 hearing checks to Australians.

The program offers free 15-min consultations to eligible patients at risk of hearing loss, and/or patients aged over 65 years old.

Head of Amcal, David Preston, says screening services play a pivotal role in identifying and referring at risk patients to the relevant healthcare specialists, and the partnership ultimately aims to improve convenient access to hearing services for Australians.

"Hearing loss is a prevalent issue in the community," said Preston.

"One in six Australians have some form of hearing loss, and with an ageing population, this number is at risk of growing.

"The promotion of early detection for hearing loss is, therefore, key in urging Australians to prioritise their hearing health," said Preston.

"Our team will be there at every step of the 'Clean and Chat' service to guide patients through their questions and the next steps that they may have to take regarding their hearing.

"This relationship with Hearing Australia not only helps improve the quality of life of our community through early identification of hearing loss or reduced hearing aid performance, but also benefits our franchise partners by offering increased patient engagement, and an opportunity to increase front of shop sales of relevant hearing and ear-related products," Preston said.

All appointments will be conducted by a Community Hearing Advisor from Hearing Australia.

Based on the results, patients will be referred to Hearing Australia for further care and assessment.

The 'Hearing the Nation Tour' will run until the end of Mar.