Amcal’s new Private Range
July 20, 2010
PHARMACY giant Amcal is set to
kick-off a new chapter in its
business, with the launch of its new
look Private Label Range.
According to Amcal, the launch
follows a comprehensive review of
market conditions, sales performance
and member feedback.
The new look has been designed
to bring consistency to the range,
along with making it easily
identifiable and bringing it closer to
the Amcal brand itself.
“Consumers trust Amcal’s Own
products because of the quality
we’ve delivered for many years,”
said Jeremy Prichard, Amcal’s
Private Label Manager.
“Our extensive range allows
consumers to access
this quality across a broad
spectrum of pharmacy products;
from Paracetemol to Fish Oil, from
First Aid Kits to baby formula.
“Our members are very
supportive of our Private Label
range as it delivers differentiation,
higher margins and drives customer
loyalty,” he added.
The launch is set to commence
on 22 Jul, and will be supported by
a major catalogue promotion as
well as a national TV campaign
and direct marketing activity.
The above article was sent to subscribers in Pharmacy Daily's issue from 20 Jul 10To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 20 Jul 10
