AUSTRALIAN Pharmaceutical Industries (API) is partnering with Roy Morgan to use its Helix Personas customer segmentation tool to allow Priceline Pharmacy to deliver a more personalised service.
API CEO, Richard Vincent, said the tool will enable the company to enhance its understanding of customer behaviour and enable it to design product and marketing that is relevant for each store's catchment area.
"Tools like Helix Personas will allow us to deliver more relevant, personalised and therefore engaging offers to our valued customers," he said.
"When you combine this with our plans to upgrade our eCommerce platform, it is exciting times for our Priceline customers."
The above article was sent to subscribers in Pharmacy Daily's issue from 17 Aug 21
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 17 Aug 21
