API’s next generation store
June 1, 2016
Floor to floor to ceiling
digital media walls, sleek
low profile bays, illuminated
category signs, skincare and
cosmetic retreat bars and a
large array of product testers
are just some of the features
of Priceline’s new “Next
Generation Store” pharmacy
design which has now debuted
in Melbourne’s Doncaster and
Warringah Mall in NSW.
Recognising customers of today
desire more of an experience when
shopping, the chain has employed
a variety of marketing devices to
capture the customer’s attention,
API ceo Stephen Roche said.
“The design of the dispensary is
purposefully open plan to allow
pharmacists to organically engage
with customers and encourage
more personalised service.
“We are proud to be continually
evolving as a brand and moving
into the future along with our
franchisees...this new store design
is just one way we are ensuring we
are meeting all the needs of our
customers across both health and
beauty,” Roche added.
One exclusive new feature is
Digital Concierge, an interactive
touchscreen display allowing
customers to navigate through a
3D store map, check out the latest
offers, watch how-to videos on
skincare or cosmetics, update their
Sister Club card details and more.
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