ASMI 2011 awards
August 11, 2011
THE Australian Self-Medication
Industry is calling for nominations
in its upcoming Sales & Marketing
Awards, which will be announced
at its Sydney conference in Nov.
This year the awards program has
been significantly reviewed, with an
overhaul of the entry and judging
criteria to “align more closely to a
business mindset”.
The judging panel will be
expanded from four to six, to
ensure that each category has four
“non-conflicted” judges, and the
‘Best Marketing Campaign’
category has been split into two -
above and below $500,000 - to
allow more opportunities for
smaller campaigns to be recognised.
There’s also a new focus on
health literacy to identify how
campaigns have helped consumers
better understand their health.
Entry is only open to ASMI
members, with submissions due by
close of business on 09 September.
Categories include Best PR
Initiative, Best Self Care Program,
Best Marketing Campaign, Best
Sales Force Initiative and Best
Launch of a Healthcare Product.
The above article was sent to subscribers in Pharmacy Daily's issue from 11 Aug 11To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 11 Aug 11
