The Australian Self Medication Industry (ASMI) celebrated the 2018 Diamond Award winners at its annual gala dinner last week.
ASMI CEO Deon Schoombie congratulated the top achievers, saying there had been many high quality entries this year.
The ASMI Diamond Awards recognise manufacturers and suppliers that excel in the fields of marketing and sales, as well as Quality Use of Medicine, innovation and best practice.
This year ASMI recognised three additional fields of marketing excellence, with categories for Best Digital/Social Media Campaign, Best Public Relations Campaign and Best Data Strategy.
Ego Pharmaceuticals and GSK Consumer Healthcare dominated this year's Sales Awards -- winning both the Pharmacy Sales Excellence and Quality Use of Medicines Excellence Awards in their respective categories.
The Best Consumer Marketing Campaign awards went to Reckitt Benckiser for its "Nuromol - A Proven Alternative to Codeine for Pain Relief" promotion in the large budget category, while Care Pharmaceuticals' Hydralyte Sports Surfing Partnership won in the small budget (less than $1m) category.
Ego Pharmaceuticals took out the Best Professional Marketing Campaign award, and GSK Consumer Healthcare won the Best Digital/Social Media Campaign category and also scooped the Best PR Campaign Award, while Bayer Australia won the Best Data Strategy award.
The ASMI Sales Awards are based on a survey of 240 pharmacists and 500 pharmacy assistants conducted by the iLearning Group.
The above article was sent to subscribers in Pharmacy Daily's issue from 22 Oct 18
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