Pharmacy Daily | ASMI guidelines

TODAY’s Australian Self Medication Industry conference in Sydney will feature the release of the organisation’s new Social Media Guidelines for the Consumer Healthcare Industry (PD 04 Oct). The guidelines address the way that content around nonprescription medicines should be managed in the burgeoning social media space, with the sector having thus far been quite cautious in engaging with sites such as Facebook and Twitter “due to the highly complex regulated environment of health communication,” according to ASMI Marketing & Business Development Director, Filomena Maiese. “It’s expected that ASMI’s new guidelines will provide organisations with more certainty in this space, increasing their confidence in connecting brands and health information with social media audiences in a compliant and responsible manner,” she said. The guidelines, developed in partnership with communications agency Weber Shandwick, will be welcomed by industry stakeholders as providing a map through the complex online environment. CLICK HERE to view the document.

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