ASMIs new director steps up
July 30, 2010
DR Deon Schoombie has today
officially taken the reins as
Executive Director at the Australian
Self Medication Industry.
Taking over from longstanding
director Juliet Seifert, Schoombie
has acknowledged that he has “a
large set of shoes to fill”.
Having joined ASMIs forerunner,
the Proprietary Association of
Australia in 1989, Seifert
announced (in Feb) her intention to
step down from her ED position by
August, in order to spend more
time with her family.
“It is a remarkable feat to have
been at the forefront of the industry
for many years and to have earned
the respect and trust of so many in
the healthcare sector,” said
Schoombie.
“On behalf of all of Juliet’s
colleagues and staff, I wish her and
her family all the very best for the
future,” he added.
Schoombie, a GP, comes to the
position having held the role of
ASMI’s Scientific Director since mid
2004.
He also has extensive experience
in the pharmaceutical industry
including in public policy, advertising,
marketing and regulatory issues, as
well as international medical
publishing and hospital
management, and has also
undertaken post graduate training
and traditional Chinese medicine.
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