Aussie food trends
December 15, 2010
ACCORDING to the latest
Datamonitor report, Australians are
moving away from food-restrictive
diets in favour of portion control.
In backing up its claim the report,
titled ‘The Future of Food and
Beverage Consumer Trends in
Australia’, cited statistics which
showed that 46% of Australians
regularly made an effort to eat and
drink smaller portions in 2010,
compared to 29% in 2009.
“Australians are willing to accept
a more disciplined approach to
eating, but are being selective in
how they are exercising this
restraint,” said Katrina Diamonon,
consumer markets analyst at
Datamonitor.
“While there are several ways in
which dietary discipline can be
exercised, health conscious
Australians are demonstrating a
strong preference for eating smaller
portions over strict diet plans and
calorie counting,” she added.
The study also found that 50% of
Australian consumers were “highly
attentive” to the ingredients used in
the food and beverages that they
purchased.
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