Australian digestive issues
July 26, 2012
TWENTY three percent of
Australian women say their
digestive issues are a nightmare,
according to new research
conducted on behalf of Vital Foods.
The research looked at responses
from 1,000 women and found that
digestive problems affect nine out
of 10 Australian women over the
age of 35, and that 85% of women
want to free themselves of digestive
distress and help their bodies
“work the way they’re supposed to”.
The three most common
digestive complaints, according to
participants, include bloating
(61%), wind (61%) and
constipation (68%).
In terms of responding to
digestive problems, 14% said that
they were ashamed of their
condition, over one third said that
don’t feel comfortable to perform
or attend work, 34% reported that
they don’t feel comfortable to
enjoy family time or getting
involved in activities with the
family, and 42% said that they don’t
enjoy spare/leisure time as much
as they’d like and that digestive
issues affect their social life.
Interestingly over 35% of those
who suffer from digestive issues
said that they felt embarrassed
about the problem and try to keep
it a secret as much as possible,
whilst almost one half try not to
think or talk about it.
22% of sufferers also admitted
that they waited for the weekends
to take medications such as
laxatives so that they can use their
own bathrooms.
Meanwhile in terms of searching
for a solution 65% said that they
would go to great lengths to free
themselves from digestive distress,
including giving up a month’s
salary, walking over hot coals and
even swapping the condition for an
extra 10 kilos.
The release of the survey coincides
with the launch of Vital Foods’
natural digestive aid range, Kivia.
The above article was sent to subscribers in Pharmacy Daily's issue from 26 Jul 12To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 26 Jul 12
