“Bad ad” program

May 12, 2010

THE US Food and Drug Administration has announced the launch of a new scheme which aims to help health care providers detect and report misleading promotions for medications. The educational outreach effort is administered by the FDA’s Division of Drug Marketing, Advertising and Communications (DDMAC), and aims to get health providers to blow the whistle on inappropriate promotional activities that occur in private - complementing other activities which see the agency monitor large medical conventions and industry complaints. Reports can be submitted anonymously to a special email address at badad@fda.gov or through a telephone hotline.

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Pharmacy Daily | “Bad ad” program

“Bad ad” program

Other recent headlines

Fixed-site pill tests for Vic

Cannabis cardiac warning

Vape reforms ineffective?

SEARCH PHARMACY DAILY

Featured video

Recent issues

INDUSTRY JOB VACANCIES