Bayer on Berocca

November 26, 2013

Bayer Australia Limited has told the TGA that it will no longer claim that “Berocca Performance” has been clinically trialled. According to the TGA website, Bayer was responding to a 2010 complaint about the product, with the company advising that it “has complied with and will continue to comply with the regulation 48 decision by the delegate of the Minister of Health on 15 July 2013”. Bayer said it has withdrawn any representations that Berocca Performance has been clinically trialled and demonstrated to improve concentration and reduce tiredness, and will not use such representations in any other advertisement.

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Pharmacy Daily | Bayer on Berocca

Bayer on Berocca

Other recent headlines

Guild claims “farcical”, GPs say

Rich countries pay less for meds

AdPha backs AMA AI oversight call

SEARCH PHARMACY DAILY

Featured video

Recent issues

INDUSTRY JOB VACANCIES