PHARMACARE'S Bioglan is adapting to the changing pharmacy landscape, where front-of-shop purchases are becoming increasingly important, as dispensary foot traffic may decline in line with 60-day dispensing.
Bioglan's General Manger Angus Booth told Pharmacy Daily, "to tackle this shift, the company has prioritised in-store merchandising, larger pack sizes to match 60-day scripts, robust advertising and a huge field team of 60".
The pharmacy-only brand's approach includes significant investment in training pharmacy staff through its team of naturopath trainers, which has now expanded to nine, added Booth.
"The trainers conduct lunch-and-learn sessions and out-of-hours training, ensuring pharmacists, assistants, and business managers receive tailored education to confidently recommend products.
"These sessions can range from quick five-minute updates to more comprehensive 30-minute modules depending on the availability of the staff," Booth explained.
In response to time constraints in the pharmacy sector, Bioglan has also ramped up online learning, offering webinars and CPD-accredited modules on key unmet consumer needs such as stress, sleep, and the latest scientific developments in complementary medicines such as Ashwagandha.
"This educational push helps bridge knowledge gaps, especially for pharmacists who may lack a naturopathic background.
"By providing the latest research and clinical trials supporting our products, we empower pharmacy teams to make informed recommendations based on credible science," said Booth.
Over the last 18 months, Bioglan has launched 31 new products, contributing an additional $15 million in sales within the pharmacy channel, and has seen an annual 16% growth for two consecutive years, concluded Booth. JG
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