Blackmores ‘down there’
November 12, 2010
BLACKMORES has launched a
new natural health iniative, aimed
at helping women understand,
prevent and treat vaginal imbalances.
“Women talk about almost
everything, even taboo topics, but
not about vaginal health,” said
Blackmores director of education,
Pam Stone.
“Research undertaken by
Blackmores has uncovered that
even the majority of women will
suffer from vaginal imbalance at
some stage, they don’t feel
comfortable talking about their
symptoms, and they really dislike
seeking advice in public for fear of
humiliation,” she added.
The initaitive revolves around a
‘Little Pink Book of Down There’
educational booklet, a new info
segment on its website - and a new
product, ‘Women’s Bio Balance’.
The booklet opens with a ‘You’re
not alone’ segment, where women
have shared their stories; and then
moves into an explanation of vaginal
imbalance, its symptoms and causes;
followed by a ‘To Do list’ for optimum
downstairs health; a guide to
stressing less; a ‘Down There Diet’
and recipes; and lastly a FAQ section.
“We hope that the Little Pink Book
of Down There puts these negative
feelings in perspective and helps
women understand that vaginal
imbalance is a natural condition,
but one that’s easy to avoid with
some simple steps,” Stone said.
Blackmores website also now
features a ‘down there’ section,
which includes a link to download
the Pink Book, as well as links to
womens stories, a ‘did you know’
section, and product information.
The new Women’s Bio Balance
product contains Lactobacillus
rhamnosus, GR-1, and
Lactobacillus reuteri, RC-14, which
work to colonise the vagina with
good bacteria and maintain healthy
vaginal microflora.
Women’s Bio Balance is
packaged in a discreet vial, does
not need refrigeration and can
easily fit in a handbag.
According to a recent Newspoll
study 30% of Australian women
aged between 18-64 years have
claimed to have suffered from
thrush in the last two years.
Despite this figure, to date, there
has been no natural probiotic
offering in Australia which is
designed to help restore and
rebalance lactobacilli in the vagina.
Currently the total pharmacy
Australian gynaecological market
(including prescriptions) is worth
$54m, with the OTC thrush market
worth $30m - more details at
www.blackmores.com.au/downthere.
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