BLACKMORES has been fined almost $70,000 in China for violating advertising laws, with the penalty related to a social media video featuring tennis star Li Na, in which the company claimed to be "Australia's number one," and that its products could treat conditions such as cardiovascular disease and arthritis, reports Fairfax media.
Apparently this type of superlative language is no longer allowed in China, with the company saying it had amended its collateral as soon as it had been made aware of the breach.
China's annual Consumer Rights Day also highlighted a range of other major brands fined, including Nike and Japanese retailer Muji.
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