Blackmores cold push
May 17, 2010
BLACKMORES has expanded its
range of supplements to treat colds
and flu as well as boosting
immunity, just in time for winter.
The company is urging
pharmacists to encourage
consumers to “think differently”
about combating colds and flu this
winter, by considering the lifecycle
of the ailments..
“Too often, consumers are only
looking to treat symptoms, and are
not considering why they catch
colds in the first place, or why it
takes so long to recover,” said
Blackmores director Australia, Peter
Barraket.
New products include Blackmores
Immunodefence, Blackmores Cold
& Flu Day/Night and Blackmores
Kids Immunities.
Barraket said the company
believes that retailers who take the
time to educate clients about
protection, treatment and recovery
“stand to not only have healthier
customers, but the extra benefit of
a healthier bottom line”.
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