Blackmores formula out
January 18, 2016
AUSTRALIAN pharmacies will
receive more than 80% of supplies
of the newly released Blackmores
nutritional range of products
developed with dairy group Bega.
The product range, flagged late
last year (PD 30 Oct 15), was
formally launched on the weekend
in Sydney by Blackmores ceo
Christine Holgate.
“We’ve developed three
Australian made products,
formulated with the highest quality,
premium ingredients and based
on the combined expertise of
Blackmores and Bega’s subsidiary
Tatura,” she said.
“Together our companies have
more than 180 years of combined
experience in nutrition and dairy
manufacture which is one of the
key reasons our customers trust our
quality and ingredients.”
Holgate added that the
partnership between Blackmores
and Bega will be an important
additional source of supply for the
Australian infant nutrition market
and the company’s initial focus is
on supply to Australian pharmacies
so mums have quality advice from a
trusted healthcare professional.
Since the China drain on trusted
Australian infant formula following
the melamine controversy in
2008 (PD 13 Nov 15) continuous
supply of infant formula has been
problematic.
“We are conscious of the supply
challenges in this category and the
Blackmores and Tatura teams will
work together to help ensure the
continued supply of this range,”
said Holgate.
The company clarified that the
new product range will also be
marketed through established
retailers in Asia including Alibaba
Group’s Tmall Global.
Such has been the response to
the new Blackmores/Bega formula
range that they plan to make about
five times more of the products
than originally expected, with
the combined expertise of the
companies helping to ensure a
consistent supply chain.
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