WELLNESS brand Blackmores has launched a campaign to help Australians commit to new fitness and health routines.
The campaign comes ahead of Self-Care Month, which began yesterday and runs to 24 Jul, with Blackmores partnering with Laura Henshaw (pictured), CEO and co-founder of Australian health app, Kic.
New research commissioned by Blackmores found Australians want to "do wellness right" but only 30% prove they can sustain their new habit beyond six months.
The age group most incapable of staying the course is Gen Z, with 84% setting new health goals each year but ending them early or falling back into old habits.
Results also show almost 50% of Australians try one or two new wellness 'trends' each month but less than one in 10 stick with it for more than six months.
"The research commissioned clearly shows that when it comes to looking after our wellbeing, we're a nation of intenders," said Blackmores Head of Marketing ANZ, Juliet Glynn.
"The intention of taking care of our health is there, but life just gets in the way," Glynn added. ML
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