Blackmores says its time to stress less!
July 22, 2010
YESTERDAY, against the calming
sound of waves crashing onto
Sydney’s Balmoral Beach,
Blackmores officially launched its
latest stress buster, the ‘Everyday
Stress Formula’.
According to Blackmores’
director of education, Pam Stone,
the company decided to create the
supplement after an Australian
stress survey found that Aussies
need more ‘positive’ choices to
deal effectively with stress.
“We are well programed to deal
with stress,” Stone said.
“It’s just the wrong programing
for today,” she added.
The programing in question,
according to Stone, has been with us for over 50,000 years and is designed
to help humans to escape from predators- such as the saber tooth tiger.
“Our saber tooth tiger is much different,” Stone said.
“Whilst our system may help us to escape a tiger, it does not equip us to
deal with 21st century stress,” she added.
Thus the Everyday Stress Formula was born.
The product is designed for busy people who need help with focus,
concentration and calmness, but who do not want to be sedated or lose
their dynamism.
Active ingredients include Panax Ginseng, which is said to hinder
adrenal gland depletion and thus aid stamina, whilst also promoting a
more efficient and economical release of corticosteroids and adrenaline
into the system- so active Aussies are not at the mercy of their own
body’s stress response.
The other active ingredient, Lactium, is derived from a protein found in
cows milk, which produces calming (not sedative) qualities.
Speaking to PD about the product’s packaging, Blackmores’ senior
product manager, Lynda Pallone, said the company discovered that
“stress is a little bit taboo, people don’t like to admit it”.
“So we created vials to carry the tablets that are small and discreet”.
Pictured above, the Blackmores team welcome guests to the launch
from left Marnie Corrigan, Lynda Pallone, and Annabel Selby-Jones.
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